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01The soft-launch photo op is now a full launch 02The stadium-pop takeover: a generation rewires the encore 03Inside the Met after-party that broke every feed at once 04The tiny-bag takeover: why every It-girl is carrying nothing 05The club remix rescuing the power ballad 06The summer blockbuster that is not: how a $9 indie ate the box office 07The comment section is the new red carpet 08The surprise set that broke the festival 01The soft-launch photo op is now a full launch 02The stadium-pop takeover: a generation rewires the encore 03Inside the Met after-party that broke every feed at once 04The tiny-bag takeover: why every It-girl is carrying nothing 05The club remix rescuing the power ballad 06The summer blockbuster that is not: how a $9 indie ate the box office 07The comment section is the new red carpet 08The surprise set that broke the festival

Sana Bhatt

Trends writer

Tracks trends from the first sighting to the point of exhaustion, with a weakness for retail experiments that make no sense.

5 storiesTrends

A busy city street at night with storefront lights and blurred cars

Midnight drops turned the city into a queue

Jun 25, 2026 / 1 min

A black perfume bottle framed by vivid red petals

Inside the perfume-TikTok cycle bankrupting niche houses

Jun 16, 2026 / 1 min

A colorful video editing timeline with audio waveforms and clips

Fan edits are the new trailers

Jun 13, 2026 / 1 min

A pale pink perfume bottle casting a long studio shadow

Beauty vending machines are eating the mall

Jun 10, 2026 / 1 min

A pink and white smartphone sitting on a table

Digital closets are becoming status updates

Jun 9, 2026 / 1 min